Top Digital Marketing Courses from Google
These digital marketing courses take a deep dive into various digital marketing strategies including Search Engine Optimization (SEO), use of Google Ads, analyzing website traffic, etc., and will help to implement them in alignment with your business goals.
Let’s get started with the free digital marketing courses from Google.
ourse Details
Modules: 26
Duration – 40 hours
Skill Level – Beginner
Course Content
- Building your online presence
- Marketing your online presence
- Websites and your business goals
- The benefits of an online strategy
- Understanding customer behaviour
- SEO & SEM strategies
- Social media & display advertising
- Content marketing
- Web analytics
- International Marketing
Get a business online
With this digital marketing course from Google, you will learn what it takes to start and run a successful business online.
Course Content
- Search engine basics
- Intro to SEO strategies
- Improve your search campaigns
- Making your web pages search friendly
- Discover the possibilities of mobile
- Get noticed with social media
- Make the most of the video
- Get started with analytics and explore the insights
- Improve your online business security
Google Analytics for Beginners
With the help of such beginner-friendly Google digital marketing courses, learners can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Advanced Google Analytics
You will learn how the data is collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business.
Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.
